Tourism Brand
Development & Logo Design
Who do you think you are?
That is the million-dollar question. Branding is about creating your identity, your ethos; it’s about defining how you perceive your company and, more importantly, how you want your customers to perceive you. In the process of defining your brand, you’ll make many of the most important decisions you’ll ever make for your company – and it can make you stand out from the competition.
What is Search Engine Optimisation?
Put simply, modern SEO done well involves providing valuable content that answers questions your potential customers have about your specific tourism niche. The better your answers to these questions, the more Google will see you as a valuable resource of information. This is how Google ranks some websites higher than others. Today, the majority of SEO is intrinsically linked to writing good content, and you will rank better in search results the more effort you put into this.
A brand is not your logo, a product or service… You do not own your brand
Let us repeat: you do not own your brand. People, your consumers, create and own your brand. You become a brand once you have become a trusted company. Once you have customers that follow your every move and sing your praises from the rooftops. This trust comes from meeting (and beating) customer expectations. Then and only then do you have a good brand.
Ultimately, defining your brand isn’t as simple as deciding how you’d like to be perceived; the consumer market, your customers, will also determine who you are as a brand, and the truth of that branding will determine your perceived value.
At Nazarweb, we can help you determine the best brand voice and personality that will attract your target market. Not only that, we can help research the best company name and URL for your business and create an eye-catching logo.
Logo Design for Tourism
Your logo is one of the first things your customers see. To design a good logo, we have to put ourselves in your customer’s shoes, considering how we feel about other brand’s logos in your niche.
Attention spans are much shorter these days. You have around two seconds to convince potential customers that your tour business is worth any consideration. A logo can quickly grab their attention and communicate your core values in an interesting way.
Colours, style, fonts – all of this is determined by the story you’re trying to tell your customers, and your logo sets the stage. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, website – everything! We can design all of this for you, helping your logo reflect the promise and potential of your business.
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