Sama 2.0 is fluent in English and the airline said she will expand to Arabic and other languages later this year to cater to its global audience
Qatar Airways Introduces AI Cabin Crew and Enhances Metaverse Experience
Sama 2.0 – The World’s First AI Cabin Crew
Qatar Airways has unveiled Sama 2.0, the world’s first AI-powered digital cabin crew member designed to assist passengers in creating personalized travel experiences. Sama 2.0 is currently fluent in English and will soon expand to Arabic and other languages to cater to Qatar Airways’ global audience.
Passengers can interact with Sama 2.0 through the airline’s immersive digital platform, QVerse, or via the Qatar Airways mobile app. Sama 2.0 can answer frequently asked questions, provide destination information, and offer helpful travel tips.
A Collaboration for Personalized Service
Developed in partnership with UneeQ, a leading AI interface firm, Sama 2.0 represents a significant advancement in personalized service within the airline industry. The AI cabin crew utilizes generative AI (GenAI) technology to deliver realistic conversations and is powered by UneeQ’s Synanim real-time animation technology.
Qatar Airways Expands QVerse Metaverse Offering
Qatar Airways has enhanced its VR-focused QVerse digital platform, allowing users to explore new virtual environments. Launched in April 2023, QVerse allows users to explore various aspects of the travel experience using their personal devices.
New Virtual Environments to Explore
In addition to the previously available Premium check-in area at Hamad International Airport, QSuite business class cabin, and Boeing 777-300 economy class cabin, users can now virtually explore:
- The new business class suite and economy class cabin of the Boeing 787-9
- The QSuite and economy class cabin of the Airbus A350-1000
- The Al Safwa First Class Lounge and Al Mourjan Business Class Lounge at Hamad International Airport
Within these virtual environments, users can discover details about onboard cabins, including seat features and menu options.
Benefits of Using QVerse
- Explore Award-Winning Services Virtually: Qatar Airways Group Chief Executive Akbar Al Baker highlights QVerse’s ability to provide a virtual experience of the airline’s services, allowing passengers to explore Hamad International Airport and onboard facilities before booking their trip.
- Access to Competitive Fares and Discounts: QVerse users are presented with the most competitive fares for over 160 destinations for the next six months. Additionally, users can avail of up to 10% discounts while exploring the new environments, which can be applied when booking flights with Qatar Airways.
- Multilingual Support: QVerse is available in more than ten languages, ensuring a smooth user experience for a global audience.
By introducing Sama 2.0 and expanding its QVerse offerings, Qatar Airways is at the forefront of innovation in the airline industry, providing passengers with personalized and interactive travel planning experiences.